The Link, Newcastle Brief set by Elmwood, London. Create an identity for a creative youth facility called 'The Link'. The response must be dynamic, engaging, and based around the notion of teamwork and building skills. | I project managed the winning pitch for the brief. The outcome uses a bold graphic language and interactive media to present an immersive brand experience for uses of the facility. | The first slideshow presents the graphic language that was applied to promotional material. The following slideshow presents the interior signage, product range and a membership keyfob that can be used as a stylus with interactive displays within the facility itself. |
Concept animation showing the function of the interior interactive displays. |