Gareth Dunt


Castrol

A redesign of the existing Castrol product range
in a manner that promotes the product itself
and accentuates the pouring experience of
the Castrol brand.





A product that uses Freudian psychosexual
theory to accentuate the connotations
connected with lubrication oil. A smaller,
more manageable volume capacity able
to contain 'top up' oil.





The result is a memorable product
container with high shelf impact that
uses considerably less plastic in the
manufacturing process.


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